About Us

A DESTINATION TO FIND TRUSTWORTHY BEVERAGES
At Sometimes Always, we celebrate the diversity of the beverage industry across the full spectrum of styles. Our guarantee is that any product at Sometimes Always can be personally vouched for by our team – everything in store has been purposefully selected. This means we’ve done the hard work for you by building a curated list that ranges from familiar favourites to exciting new findings.
Given the breadth of the drinks industry, changing trends and the whimsies of allocations, the Sometimes Always range is designed to be fluid and ever changing, meaning products will only be sometimes available, but that there will always be something new to discover.

“We don't align to a particular style, region or variety. We love good wine with a good story. Lo-fi cult producers alongside proven classics that no wine collection would be complete without.”
Your Gentle Guides to Interesting Drinks
The Sometimes Always team are no strangers to the drinks industry. Not only are they also the team behind boutique, McLaren Vale based winery, Alpha Box & Dice, but they have an extensive understanding of the drinks industry inside and out. Winemakers, distributors, wholesalers, marketers and avid wine lovers, they are passionate about ensuring the Sometimes Always project offers drinks for everyone, as they themselves have such diverse tastes.
Let’s meet them, shall we?
MEET THE TEAM

Meet Dylan
Director
I’m sometimes drinking… Ashton Hills
But I’m always drinking… cold beer
My general tastes are… eclectic at best
But recently I was surprised by… Sven Joschke Barossa Grenache
I know the most about… classic Australian reds and whites (AKA Dad wines)
But I’m also really interested in… Austrian reds
When I’m not drinking I’m… hanging out with my dog, Peach

Meet Kirby
Creative
I’m sometimes drinking… a dirty gin Martini
But I’m always drinking… Crudo Chardonnay
My general tastes are… light, textural and earthy
But recently I was surprised by… Saison Flowers Vermouth — in a glass full of ice with a dash of sparkling water
I know the most about… wine labels, caps and corks!
But I’m also really interested in… landscape architecture
When I’m not drinking I’m… enjoying the outdoors and the arts with my family

Meet Jared
Digital
I’m sometimes drinking… Barolo – I absolutely love Nebbiolo, so will take any excuse!
But I’m always drinking… light-bodied slurpable reds! Also quite partial to a sour beer
My general tastes are… light, bright and juicy numbers. Easy drinkin’!
But recently I was surprised by… how much I enjoyed a big Barossa Shiraz with some age on it
I know the most about… small and obscure French and Italian producers
But I’m also really interested in… modernist architecture and interiors
When I’m not drinking I’m… out surfing, cooking low and slow and trying to make art in my shed

Meet Alice
Operations
I’m sometimes drinking… Salty Dog Vodka & Grapefruit cocktails
But I’m always drinking… more Riesling
My general tastes are… aromatic and sweet with notes of citrus and peach
But recently I was surprised by…an opulent pinot noir
I know the most about…encouraging and supporting my children, whether at home or in the workplace
But I’m also really interested in…improving my inability to keep plants alive
When I’m not drinking I’m…being a parent Uber

Meet Jim
Cellar
I’m sometimes drinking… a healthy splash of whatever is going around in a wine glass or some top-shelf bourbon and rye whiskey
But I’m always drinking… a shooie of Coopers Pale Ale
My general tastes are… open minded and up for anything
But recently I was surprised by… how much I'm enjoying whites over winter
I know the most about… drinking wine and slingin' Texan BBQ at Low & Slow
But I’m also really interested in… being a skateboard tragic and 80s hair metal
When I’m not drinking I’m… being a dad, waiting for another baby, collecting sunglasses and talking about surfing a lot (but rarely going)

Meet Millie
Creative
I’m sometimes drinking… something with fizz or funk
But I’m always drinking… a crisp, cold refreshing beer
My general tastes are… light, bright and fun easy-drinking wines I can enjoy with friends
But recently I was surprised by… a rich, buttery Chardonnay
I know the most about… Pét-Nat
But I’m also really interested in… new wine recommendations from the team!
When I’m not drinking I’m… hanging out at the beach with my dog, Poppy

Meet Kyle
Creative
I’m sometimes drinking… a robust Cabernet. Bold flavours are my thing!
But I’m always drinking… a bit of everything, but preferably something new and exciting
My general tastes are… dark, rich and smokey, but I'm up for an adventurous tropical twist
But recently I was surprised by… how delicious aged orange wine is
I know the most about… Illustration and animation. I’m fascinated when new wine labels arrive!
But I’m also really interested in… photography, especially film simulations on my Fujifilm. I love capturing everyday moments with a bit of mood and texture
When I’m not drinking I’m… watching the footy, exploring the depths of Hyrule or out discovering the world with my partner

Meet Tash
Customer Care
I’m sometimes drinking… a dirty vodka martini
But I’m always drinking… whatever wine is pouring, but if I’m choosing, a textural white!
My general tastes are… anything delicious
But recently I was surprised by… how much I love campari sodas *add generous sized orange slice*
I know the most about… vintage and focaccia (throw in a quick cuppa, and it’s the ultimate smoko)
But I’m also really interested in… cooking, love me a long stint in the kitchen
When I’m not drinking I’m… spending time with friends and the fam, outdoors doing any kind of activity, or cooking up a feast!

Meet Dave
Cellar
I’m sometimes drinking… Pinot, easy to drink after a long day
But I’m always drinking… Guinness always hits the spot!
My general tastes are… Fresh & Fruity. I like drinks that feel alive — vibrant, juicy, with a bit of kick
But recently I was surprised by… Gamay from the Beaujolais
I know the most about… Sports and Irish History
But I’m also really interested in… Brazilian Jiu Jitsu
When I’m not drinking I’m…Training and competing. On the mats, focused and fired up

Meet Marissa
Marketing
I’m sometimes drinking… a good time margarita
But I’m always drinking… a glass of comforting Shiraz
My general tastes are… something smooth and smokey, I love rich flavours with a bit of depth
But recently I was surprised by… how much I like orange wine. Unexpected, funky, and kind of addictive
I know the most about… the best reality TV shows. If it’s dramatic and binge-worthy, I’ve seen it
But I’m also really interested in… cooking — or at least attempting something new in the kitchen!
When I’m not drinking I’m… trying a fun new fitness class. Always up for a challenge and a laugh at myself

Meet Broc
Wine Buyer
I’m sometimes drinking… Boujee Armagnac, iconic Australian reds, or a cheeky Frangelico and fresh lime
But I’m always drinking… Perfumed whites and plush reds, or the little princess: Merlot
My general tastes are... Adjacent to those of a grandmother
But recently I was surprised by…The simple satisfaction of a XXXX Gold on tap
I know the most about… Australian emerging varieties; who's making them and where are they being grown?
But I’m also really interested in…The classic global producers and their place in the history of the wine world
When I’m not drinking I’m… Scouring cook books for kitchen inspiration or cracking forehands on the tennis court