About Us

A DESTINATION TO FIND TRUSTWORTHY BEVERAGES
At Sometimes Always, we celebrate the diversity of the beverage industry across the full spectrum of styles. Our guarantee is that any product at Sometimes Always can be personally vouched for by our team – everything in store has been purposefully selected. This means we’ve done the hard work for you by building a curated list that ranges from familiar favourites to exciting new findings.
Given the breadth of the drinks industry, changing trends and the whimsies of allocations, the Sometimes Always range is designed to be fluid and ever changing, meaning products will only be sometimes available, but that there will always be something new to discover.

“We don't align to a particular style, region or variety. We love good wine with a good story. Lo-fi cult producers alongside proven classics that no wine collection would be complete without.”
Your Gentle Guides to Interesting Drinks
The Sometimes Always team are no strangers to the drinks industry. Not only are they also the team behind boutique, McLaren Vale based winery, Alpha Box & Dice, but they have an extensive understanding of the drinks industry inside and out. Winemakers, distributors, wholesalers, marketers and avid wine lovers, they are passionate about ensuring the Sometimes Always project offers drinks for everyone, as they themselves have such diverse tastes.
Let’s meet them, shall we?
MEET THE TEAM

Meet Dylan
Director
I’m sometimes drinking… Ashton Hills.
But I’m always drinking… cold beer
My general tastes are… eclectic at best
But recently I was surprised by… Sven Joschke Barossa Grenache
I know the most about… classic Australian reds and whites (AKA Dad wines)
But I’m also really interested in… Austrian reds
When I’m not drinking I’m… hanging out with my dog, Peach

Meet Kirby
Creative
I’m sometimes drinking… a dirty gin Martini.
But I’m always drinking… Crudo Chardonnay
My general tastes are… light, textural and earthy
But recently I was surprised by… Saison Flowers Vermouth — in a glass full of ice with a dash of sparkling water
I know the most about… wine labels, caps and corks!
But I’m also really interested in… landscape architecture
When I’m not drinking I’m… enjoying the outdoors and the arts with my family

Meet Jared
Digital
I’m sometimes drinking… Barolo – I absolutely love Nebbiolo, so will take any excuse!
But I’m always drinking… light-bodied slurpable reds! Also quite partial to a sour beer
My general tastes are… light, bright and juicy numbers. Easy drinkin’!
But recently I was surprised by… how much I enjoyed a big Barossa Shiraz with some age on it
I know the most about… small and obscure French and Italian producers
But I’m also really interested in… modernist architecture and interiors
When I’m not drinking I’m… out surfing, cooking low and slow and trying to make art in my shed

Meet Kayla
Customer Care
I’m sometimes drinking… an Adelaide Hills Pinot Noir
But I’m always drinking… spicy Margaritas
My general tastes are… light-to-medium bodied, juicy, not-too-sweet reds
But recently I was surprised by… how many white wines I'm trying and loving
I know the most about… McLaren Vale red wines
But I’m also really interested in… exploring Tassie Pinots and international wines, in particular, Barolo
When I’m not drinking I’m… dreaming of travelling but, otherwise, I'm gallivanting around with my friends and dog, Donnie!

Meet Millie
Creative
I’m sometimes drinking… something with fizz or funk
But I’m always drinking… a crisp, cold refreshing beer
My general tastes are… light, bright and fun easy-drinking wines I can enjoy with friends
But recently I was surprised by… a rich, buttery Chardonnay
I know the most about… Pét-Nat
But I’m also really interested in… new wine recommendations from the team!
When I’m not drinking I’m… hanging out at the beach with my dog, Poppy

Meet Jim
Cellar
I’m sometimes drinking… a healthy splash of whatever is going around in a wine glass or some top-shelf bourbon and rye whiskey
But I’m always drinking… a shooie of Coopers Pale Ale
My general tastes are… open minded and up for anything
But recently I was surprised by… how much I'm enjoying whites over winter
I know the most about… drinking wine and slingin' Texan BBQ at Low & Slow
But I’m also really interested in… being a skateboard tragic and 80s hair metal
When I’m not drinking I’m… being a dad, waiting for another baby, collecting sunglasses and talking about surfing a lot (but rarely going)

Meet Kyle
Creative
I’m sometimes drinking… Unico Zelo Esoterico
But I’m always drinking… a rich and heavy Cabernet Sauvignon
My general tastes are… anything new and exciting that grabs my attention
But recently I was surprised by… Gentle Folk Village Chardonnay
I know the most about… Coonawarra Cabernets
But I’m also really interested in… animation and conceptual art
When I’m not drinking I’m… shopping, gaming or listening to my latest music fixation