• Free Shipping On All Orders Australia-wide •

Always Loyal Rewards

Rewarding Your Loyalty

Reach A Level, Receive A Reward

Always Loyal is the Sometimes Always loyalty program, where returning customers are rewarded with special perks and regular gifts to show our gratitude. 

It’s simple to join – just ensure you create a Sometimes Always customer account and are logged in when shopping with us. Once you make your first purchase, an Always Loyal account will be automatically generated for you. Every purchase at Sometimes Always counts towards the Always Loyal rewards, including wine subscriptions through The Club

Reward levels are calculated based on your total spend at Sometimes Always during three monthly reward windows. At the end of each reward window, we’ll send you an email with details on how to redeem your gift, which we will send to you at no cost. 

The best part of Always Loyal is the value of the gift increases exponentially with every reward level.

At the end of each reward window, the Always Loyal system resets but an Always Loyal Bonus will be accrued when customer qualifies for a reward continuously for subsequent months.

You can check your Always Loyal Level status and how spend is left to reach the next level via the Member Dashboard on your account page.

Always Loyal Reward Windows

1st of June ➺  31st August
1st of September ➺ 30th November
1st of December ➺ 28th February
1st of March ➺ 31st May

Which level will you reach? 

Every three months, you will be able to redeem a free gift if you qualify for one of the Always Loyal Levels.

LEVEL 01

Spend $250+

in 3 months to earn Level 01 Gift

Current rewards window 1st of September ➺  30th November

Reward available to be redeemed for free from December 1st 2020.

Gift value increases with every Level.

The Club Subscriptions also count towards Always Loyal rewards.

LEVEL 02

Spend $500+

in 3 months to earn Level 02 Gift

Current rewards window 1st of September ➺  30th November

Reward available to be redeemed for free from December 1st 2020.

Gift value increases with every Level.

The Club Subscriptions also count towards Always Loyal rewards.

LEVEL 03

Spend $750+

in 3 months to earn Level 03 Gift

Current rewards window 1st of September ➺  30th November

Reward available to be redeemed for free from December 1st 2020.

Gift value increases with every Level.

The Club Subscriptions also count towards Always Loyal rewards.

LEVEL 04

Spend $1250+

in 3 months to earn Level 04 Gift

Current rewards window 1st of September ➺  30th November

Reward available to be redeemed for free from December 1st 2020.

Gift value increases with every Level.

The Club Subscriptions also count towards Always Loyal rewards.

Always Loyal FAQ

How do I join Always Loyal?
By creating an account on sometimesalways.com.au, which can be done at the same time of your first purchase, you will automatically be entered into the Always Loyal rewards program. 

How do I receive my gift?
If you qualify for one of the Always Loyal Levels, you will be emailed details on how to redeem your gift at the end of the reward window quarter. Your gift will be redeemable at anytime during the following quarter and will be sent to you anywhere in Australia, for free. The next email explaining the steps to redeem Aways Loyal gifts will be sent on December 1, 2020 and must be redeemed by February 28, 2021.

When will I receive my gift? 
Once you redeem your gift by following the steps emailed to you at the end of the rewards window, the Sometimes Always team will pick, pack and send your gift as soon as possible. You will receive tracking details on your gift once it has been shipped.

What gift will I receive?
The gift is decided upon by the Sometimes Always team, but we will always try and make it something we think you would enjoy. It’s our way of saying thank you for shopping with us!

How do I check my Level?
Simply login to your account to view a dashboard displaying your current Level status, days remaining in the reward window and spend required to reach the next Level.

If I’m on a particular Level for one quarter, am I automatically on that Level again for the next quarter?
The Always Loyal rewards program resets at the end of every reward window. This way, we are able to give even better value rewards each quarter. If, for example, you were on Level 03 for a particular quarter, you would need to match that Level 03 qualifying spend again in order to receive the following Level 03 gift. 

How much will my gift be worth?
The gift’s value will be proportionate to the Level that you are on. Therefore, a Level 04 gift will be considerably more valuable than a Level 01. 

I made a purchase and wasn’t signed in to my account, can that purchase be added to my total?
Please email [email protected] and we will do what we can to help. 

If I use my account to make a purchase to send as a gift, will this count?
Yes, every purchase, whether it’s for you, or as a gift, will count towards your Always Loyal total. 

I am a member of The Club. Will my contributions be counted towards Always Loyal?
Yes. As long as your membership on The Club is under the same email account that you make other purchases on, these purchases will all count towards your Always Loyal Level. 

How do I create a customer account on Sometimes Always
You can create a Sometimes Always account when making a purchase. Otherwise, follow this link: https://secure.sometimesalways.com.au/account/register