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Always Loyal Rewards

Rewarding Your Loyalty

The No Strings Attached Rewards Program

Always Loyal is the Sometimes Always no strings attached loyalty program, where returning customers are rewarded with special perks and regular gifts to show our gratitude. 

It’s simple to qualify, just ensure you create a Sometimes Always customer account and are logged in when shopping with us. Every purchase at Sometimes Always counts towards Always Loyal rewards, including wine subscriptions through The Club

Reward levels are calculated based on your total spend at Sometimes Always during 3 monthly reward windows. At the end of each reward window, a gift will be sent to you from Sometimes Always at no cost anywhere in Australia.

The best part of Always Loyal is the value of the gift increases exponentially with every reward level.

At the end of each reward window, the Always Loyal system resets but an Always Loyal Bonus will be accrued when customer qualifies for a reward continuously for subsequent months.

You can check your Always Loyal Level status and how spend is left to reach the next level via a dashboard on your account page.

Always Loyal Reward Windows

1st of June ➺  31st August
1st of September ➺ 30th November
1st of December ➺ 28th February
1st of March ➺ 31th May


Get Loyal – Stay Loyal

Every three months, you will automatically be sent a gift if you qualify for one of our Always Loyal levels.

LEVEL 01

Spend $250+

in 3 months to earn level 01 Gift

Current rewards window 1st of September ➺  30th November

Next reward shipped free to you on December 1st 2020no strings attached!

Gift value increases with every reward level.

The Club Subscriptions also count towards Always Loyal rewards.

LEVEL 02

Spend $500+

in 3 months to earn level 02 Gift

Current rewards window 1st of September ➺  30th November

Next reward shipped free to you on December 1st 2020 – no strings attached!

Gift value increases with every reward level.

The Club Subscriptions also count towards Always Loyal rewards.

LEVEL 03

Spend $750+

in 3 months to earn level 03 Gift

Current rewards window 1st of September ➺  30th November

Next reward shipped free to you on December 1st 2020 – no strings attached!

Gift value increases with every reward level.

The Club Subscriptions also count towards Always Loyal rewards.

LEVEL 04

Spend $1250+

in 3 months to earn level 04 Gift

Current rewards window 1st of September ➺  30th November

Next reward shipped free to you on December 1st 2020 – no strings attached!

Gift value increases with every reward level.

The Club Subscriptions also count towards Always Loyal rewards.

Always Loyal FAQ

How do I join Always Loyal?
By creating an account on sometimesalways.com.au, which can be done at the same time of your first purchase, you will automatically be entered into the Always Loyal rewards program. 

How do I receive my gift?
If you qualify for one of the Always Loyal levels, your gift will be sent to you automatically at the end of that particular reward window quarter. You will receive email correspondence with tracking details. 

What gift will I receive?
The gift is decided upon by the Sometimes Always team, but we will always try and make it something we think you would enjoy. It’s our way of saying thank you for shopping with us!

How do I check my level?
Simply login to your account to view a dashboard displaying your current level status, days remaining in the reward window and spend required to level up.

If I’m on a particular tier for one quarter, am I automatically on that tier again for the next quarter?
The Always Loyal rewards program resets at the end of every reward window. This way, we are able to give even better value rewards each quarter. If, for example, you were on Level 03 for a particular quarter, you would need to match that Level 03 qualifying spend again in order to receive the following Level 03 gift. 

How much will my gift be worth?
The gift’s value will be proportionate to the Level that you are on. Therefore, a Level 04 gift will be considerably more valuable than a Level 01. 

I made a purchase and wasn’t signed in to my account, can that purchase be added to my total?
Please email [email protected] and we will do what we can to help. 

If I use my account to make a purchase to send as a gift, will this count?
Yes, every purchase, whether it’s for you, or as a gift, will count towards your Always Loyal total. 

I am a member of The Club. Will my contributions be counted towards Always Loyal?
Yes. As long as your membership on The Club is under the same email account that you make other purchases on, these purchases will all count towards your Always Loyal reward level. 

How do I create a customer account on Sometimes Always
You can create a Sometimes Always account when making a purchase. Otherwise, follow this link: https://secure.sometimesalways.com.au/account/register


I made a purchase before Always Loyal launched, will my orders be counted?
Absolutely. We will be retroactively activating all existing accounts for the Always Loyal program and attributing any purchases made since Sometimes Always launched towards the first reward window Level calcualtions.