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If Barolo Were a Scent

we would wear it. 

Barolo is life-changing wine. If Barolo were a scent, we would wear it. 

‘Tar & Roses’ is the classic description of any good Barolo, yet often there is so much more… leather, spice, blood, sour cherry, dried flowers, earthy complexity, the list goes on. 

Fragrance and tannins amplified, senses on overload… Barolo leaves us in a state of awe and gratitude. It is no wonder Borgogno states ‘Every moment is right for drinking Barolo’. We feel the same way. 

Bartolomeo Borgogno established ‘Borgogno’ in 1761 making it one of the oldest wineries in the Barolo region. 

The wines had a fairly highbrow past –being served to Russian Tsars and the like, before Cesare Borgogno took over management in 1920 and had the foresight to not only export the wines internationally, but to also hold half of every vintage back, creating one of the most impressive wine libraries in the region. What a legend!


No Name Nebbiolo 2017

Why We Love This Wine

This could be sold as Barolo with the right approach, but every year (in this middle finger salute to wine classifications) some of it gets released as ‘No Name’. Borgogno? More like ‘Bargain-o’ amirite? Sure tastes like Barolo. Deep savoury tannin, moody cherry and raspberry, leather, herbs, spice and liquorice. Always on our list.    
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A Traditional House In Style

with a modern grasp on the future

Fast forward to now and the wines are looking more compelling than ever. The vineyards have recently been certified (all wines from the 2019 vintage are now organic) and the return to traditional winemaking (slow natural ferments in concrete vats, long ageing in only old Slovenian oak) alongside careful vineyard management is cementing Borgogno as a traditional house in style, with a modern grasp on the future. 

With a desirable collection of vineyard holdings across the region, Borgogno are making a diverse and impressive range of wines.  The classic examples of Nebbiolo show in the Barolo wines while the Freisa is a gorgeous nod to the indigenous grape of Piedmont. Barbera Superiore offers silky fruit complexity and the Dolcetto shows brightness and crunch. The Riesling is well worth a look for lovers of the variety while the quirky ‘Chinato’ is an Italophile’s delight. 

Barolo country itself is outrageously beautiful with plenty of rolling hills and foggy vineyards which is incidentally where the grape Nebbiolo got its name – Nebbia meaning ‘fog’ in Italian. The region is also famous for white truffles, hazelnuts and incredibly good dark chocolate. An incredible restaurant scene caps off what is an inspiring place to visit, and we are thrilled to have the Borgogno collection in the Sometimes Always range.